What is it, “brand name” domain? Here are 7 factors, indicating that your chosen domain is the brand. Remember them when choosing a domain name.
With the expansion of «.com». In most cases, domains with the extension «.com» are the best choice. This is due to the fact that «.com» is the standard norm. Studies show that most people associate the company’s website with the end of «.com». In the end, 75% of all websites have the extension «.com».
Should be memorable. Your domain name/brand should be such that the user can easily remember it. As said Ashley Fredleyn, CEO and co-founder of Econsultancy: «Brand – is the sum of public opinion about your company.” You can long-term impact on people if they do remember you.”
Must be current. Words can be implicit (implied) and connotation (optional) sense. Do a little research to make sure that the domain name transfers your desired message. There is a quick and easy way to check it out – go to the service «Amazon Mechanical Turk» and conduct research at least a hundred people. For this study, you will need to simply publish your domain name and ask users to guess the activities of the company domain. The responses received will provide you with valuable information on the implicit meaning and connotations of your domain, which you may not even guess.
It should be easy to write. Your domain name should be easy to write, avoid deliberate mangling of words, spelling and hyphenation. A striking example is the famous site for the storage and publication of bookmarks – «delicious.com», who was forced to replace his old domain, as many users are confused in writing of his domain. And you may encounter a problem that users will forget what a domain is registered number – letters or numbers?
Should sound respectable. Your domain name should inspire respect and trust, so try to convey it to users through your domain, but do it gently, avoid big words, which may cause the share of sarcasm. If you remind people about who you are, then you are not a this.”
The shorter, the better. Brevity – the sister of talent, so your domain name should consist of one or two short words. Domains 100000 best sites on average consist of nine characters. It must be unique. One of the main tasks of marketing is to create a brand that will be advantageous to stand out among all the others. Begin this process by selecting a unique and original domain name.